Insights

Is AI killing your website traffic?

This past July, The Economist published a great article entitled AI is killing the web. Can anything save it? The underlying premise is that the rise of Open AI (ChatGPT), Gemini, Perplexity and their ilk are altering the economic fundamentals of the Internet.  The evolution of Google Search is a

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How to write a great case study​

How to write a great case study​

Case studies are powerful testaments to your professional abilities and effectiveness. They show, beyond a doubt, what it is that you do so well…and how you made that happen for real-life customers. Seeing those results and learning how customers love what you do goes a long way towards building preference

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Case Studies for Manufacturers

Case studies for manufacturers

The Power of Case Studies: Driving Understanding and Preference for Advanced Manufacturing Manufacturing is quite a technical domain, especially advanced manufacturing. While specifications and marketing materials provide some basis for purchase decisions, prospective buyers have trouble connecting the dots. It’s not always easy to demonstrate the value that your products

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