Insights

How to write a great case study​

How to write a great case study Case studies are powerful testaments to your professional abilities and effectiveness. They show, beyond a doubt, what it is that you do so well…and how you made that happen for real-life customers. Seeing those results and learning how customers love what you do

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Case Studies for Manufacturers

Why case studies are so important for manufacturers The Power of Case Studies: Driving Understanding and Preference for Advanced Manufacturing Manufacturing is quite a technical domain, especially advanced manufacturing. While specifications and marketing materials provide some basis for purchase decisions, prospective buyers have trouble connecting the dots. It’s not always

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Why case studies are so important for Software-as-a-Service offerings

Why case studies are so important for Software-as-a-Service offerings Software-as-a-Service (SaaS) offerings have proliferated in just about every consumer and business vertical. Look at the Apple App Store, AWS Marketplace or AppSumo and you will find many, sometimes dozens, of apps that fit very specific needs: accounting software for accountants,

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