AI tools like ChatGPT, Claude and Gemini have been a boon to marketers’ relentless pursuit of website visibility, search results and marketing-qualified leads. It no longer takes much effort to produce a sales page, a post, a newsletter or a digital brochure. The actual ‘production’ part of things has lost
This past July, The Economist published a great article entitled AI is killing the web. Can anything save it? The underlying premise is that the rise of Open AI (ChatGPT), Gemini, Perplexity and their ilk are altering the economic fundamentals of the Internet. The evolution of Google Search is a
Chat GPT, Gemini and other LLM AI assistants can be a great help with many things. The established and increasingly popular set of Artificial Intelligence tools can help you to research, organize and do amazing things with any topic area. If you want a report on some aspect of your
Case studies are powerful testaments to your professional abilities and effectiveness. They show, beyond a doubt, what it is that you do so well…and how you made that happen for real-life customers. Seeing those results and learning how customers love what you do goes a long way towards building preference
The Power of Case Studies: Driving Understanding and Preference for Advanced Manufacturing Manufacturing is quite a technical domain, especially advanced manufacturing. While specifications and marketing materials provide some basis for purchase decisions, prospective buyers have trouble connecting the dots. It’s not always easy to demonstrate the value that your products
Software-as-a-Service (SaaS) offerings have proliferated in just about every consumer and business vertical. Look at the Apple App Store, AWS Marketplace or AppSumo and you will find many, sometimes dozens, of apps that fit very specific needs: accounting software for accountants, weather apps for consumers, CRM apps tailored to specific
