Software-as-a-Service (SaaS) offerings have proliferated in just about every consumer and business vertical. Look at the Apple App Store, AWS Marketplace or AppSumo and you will find many, sometimes dozens, of apps that fit very specific needs: accounting software for accountants, weather apps for consumers, CRM apps tailored to specific business verticals, and thousands more.
With many apps competing in the same space, it’s getting tougher to differentiate from the next guy and win market share. The SaaS product that looks perfect for Sarah’s needs…well, is it? It’s hard for Sarah to know and she doesn’t want to spend hundreds or thousands of dollars on behalf of her company unless she’s sure. She can look at star ratings, read a few reviews, or—if she has time to arrange one—do a demo online. What Sarah likes best is when a trusted colleague or friend recommends a particular SaaS solution. They use it…they should know, right?
Yes, they should. And that’s the beauty of a case study. It’s an in-depth account of how an actual customer benefited greatly by using your software service. Case studies are crucial because they provide real-world proof of a product’s effectiveness. In doing so, they also illustrate how it works. Here are the powerful ways that case studies convince people like Sarah that your software is perfect for them:
Making it real
Most prospects won’t know all the ins and outs of what your software does. You can explain it all you want, show diagrams of functionality, provide lists of features and benefits, but it only becomes real when you show how the application solves specific problems for real clients. The beauty of a case study is that it takes abstract features and shows how they actually apply.
Whether it’s a video case study or a written case study, a series of quick social media soundbites, a condensed one-pager, or an in-depth article complete with highlighted stats and customer quotes, walking someone through the problem that your software solved for your customer, and the business benefits that resulted, helps make it real.
Providing social proof
In the SaaS space, especially with business-to-business software, social proof is vital. Prospects need to know that someone real actually uses your software. Seeing successful implementations reassures prospects that your solution is reliable and effective. Including the person’s name and company name, along with their situation and the results they achieved, is all that’s required.
Showcasing functionality and versatility
In many instances, different businesses use SaaS solutions in their own unique ways. Case studies bring to life the various ways that people use your software. A series of case studies can highlight each use case specifically, which allows you to illustrate the desired functionality and versatility of what you’ve built with a real-life example.
Reducing purchase risk, boosting conversion
Decision-makers hesitate to adopt new software because of doubts about effectiveness, questions about usability, or integration concerns. A strong case study helps alleviates these fears by showcasing successful adoption.
Some companies even introduce prospects to the contacts profiled in their case studies. Actions like these build even greater trust. Prospects in the decision stage of the sales funnel are more likely to convert when they see how similar companies have benefited from your solution. The stronger the case study, the better chance you have of signing up a new customer.
Improving SEO and organic website reach
Our case studies are written with keyword phrases important to your business. When they are put on the Web and well optimized, they can drive organic traffic and help pull you up the Google search rankings for terms relevant to what you sell. In this sense, each case study page can be as effective as a product (or service) landing page. Punch up your impact with case studies that humans love, too!
Further supporting sales and marketing efforts
Does it start and end with case studies from Case Study Roundup? Not at all! The case studies we create for you can be repurposed into blog posts, even more social media content, webinars and other sales materials, making them a versatile marketing asset. If you need help with ideation or creation, we’d be happy to help.
Writing your own case studies
If you want to give writing your own case studies a go, here are some quick tips:
✅ Structure it as a story: Problem → Solution → Success
✅ Use real numbers to increase credibility
✅ Keep the language simple and engaging—avoid too much technical jargon
✅ Add visuals like before-and-after metrics, charts, or screenshots
Want more? Read our piece on How to write a great case study. When you’re ready, let’s talk through your goals, budget, and ideal formats. Connect on a no-pressure call to find out if we’re a fit.